Services · Content Strategy
Build a ContentStrategy ThatActually Works.
Most B2B SaaS companies jump straight to writing without a plan — and waste months creating content that doesn't rank or convert. We start with strategy. You get a 90-day roadmap with clear priorities, realistic timelines, and measurable goals before we write a single word.
The problem we solve
Publishing without a plan is expensive.
- 01Content published from internal brainstorms instead of buyer research.
- 02Targeting keywords with no realistic shot at ranking.
- 03Isolated articles with no internal linking or cluster architecture.
- 04No clear metrics for success — publishing on hope, not a plan.
What you get
Five components. One coherent plan.
Buyer Journey Mapping
6–12 buyer / prospect interviews, pain point analysis, search intent mapping, content gap analysis.
Keyword Research & Topic Clustering
15–20 topic clusters, 100+ keywords ranked by opportunity, SERP analysis, AI search optimization opportunities.
Pillar-Cluster Content Architecture
2–3 pillar pages, 20–30 supporting cluster articles, an internal linking strategy that actually compounds.
90-Day Content Roadmap
Monthly calendar, priority sequencing, resource allocation, timeline expectations, success metrics.
Competitive Intelligence
Content audit of 3–5 competitors, gap and opportunity analysis — where you can win, and how fast.
Process · 3 weeks
Kickoff to delivered strategy in three weeks.
Week 1
Discovery & Research
Kickoff, product demo review, buyer interviews, competitor audit, initial keyword research.
Week 2
Strategy Development
Journey mapping, clustering, architecture, mid-project check-in.
Week 3
Roadmap & Delivery
90-day roadmap, metrics framework, final strategy presentation.
What you walk away with
Every artifact. All yours to keep.
- →30–50 page strategy document
- →Keyword spreadsheet (100+ keywords by cluster)
- →90-day content calendar
- →Content brief templates
- →Success metrics dashboard guidance
- →Recording of the strategy presentation
Investment
$4,500–$6,500
Depending on complexity.
Timeline
2–3 weeks
From kickoff to delivery.
Ideal for
Companies launching content marketing or rebuilding a failed strategy.
FAQ
Common questions.
01Do I need this if I already have a content calendar?+
Only if your "strategy" is more than a list of blog topics. If you already have buyer journey mapping, clustering, and competitive analysis in place, you're ahead of most companies.
02Can you execute the strategy for us?+
Yes — most clients move to a monthly retainer after strategy is complete. We can also train your in-house team to run it.
03How is this different from a content audit?+
An audit analyzes what you have. This builds what you need. Existing content gets audited as part of the process.
Ready when you are
Get the strategy before you write another word.
Related work